The Online Marketing Blog
As we provide more than just email marketing software, we thought we’d let some of our experts rip with the kind of advice and thoughts that they provide their clients. We can’t promise War and Peace but we can promise that each blog is written wholly by the author and won’t include what they had for breakfast!
Could 'opt outs' be damaging your reputation?
An 'opt-out' is an opt-out. The recipient just clicks on the link, your email marketing software handles it, end of story ...right? Not necessarily.
How can you use email to increase your brand presence on social networking sites?
When I first threw the term ‘social media’ at the Commercial Director of Pure360, I didn’t expect him to open his arms wide and welcome it into my online marketing plan without a certain amount of justification. I was right, he batted the words ‘lead gen’ right back at me and so our debate began.
Are you a traffic waster?
If you are like most marketers you spend a lot of time "driving traffic" with your online marketing, you review your ad words regularly, talk to your agency about SEO, put your URL on every bit of literature that your company produces, and you may have even considered company tattoos in a bid to increase your exposure.
You manage to increase traffic by the required 20% what next?
What does your email REALLY look like in the inbox?
Commonly marketers and designers are finding that their emails aren't looking the same in the inbox as they did when they were sent. Why is this?
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